GreenKrate is redefining grocery shopping for busy households, urban professionals, and businesses through a mobile-friendly web experience that makes purchasing groceries from multiple stores fast and easy.

EmberJS • Firebase • Braintree • Bootstrap • Auth0 • Google Cloud • Heroku • NodeJS • Express

The Client Goal\

When preparing to launch their pilot program, GreenKrate asked Makapen to create an MVP of their ecommerce platform. The goal was to provide an expedient, intuitive, and mobile friendly ordering process for customers, and an administrative dashboard used to manage orders, users, and catalog items.

3 Devices with GreenKrate App

Iterative Delivery

We used an iterative approach to incrementally release features to beta users in the pilot program. Our initial sprint tackled the beta invite management via Mailchimp/Mandrill, payments integration with Braintree, and a basic grocery list management using Firebase. By leveraging these services, we were able to deliver a fully functional, revenue-generating core experience all in 2 weeks. Customers were able to submit grocery orders, which the GreenKrate shoppers were able to receive, fulfill and charge for.

Customer Focused Upgrades

We expanded on this experience in following sprints by adding additional features, such as email notifications, catalog item content, on-sale/featured items, and recently ordered items. By developing fully functional feature sets every two weeks we were able to regularly gather customer feedback, and prioritize feature requests appropriately. The client was able to launch the pilot successfully with a fast and convenient way for users to create their grocery orders, and for the business to efficiently fulfill them.

Device with GreenKrate App

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